Brand

Identity

The logo, colors, type, and image files used on ziroli.org.

name: Clem Ziroli III
url: https://ziroli.org/
updated: 2026-10-30
standard_followed: https://llmbestpractices.com
fonts:
  heading: "Playfair Display (self-hosted variable woff2, SIL OFL 1.1), weights 400 to 700, roman and italic"
  body: "System serif stack: Iowan Old Style, Palatino, Georgia"
  label: "System sans-serif stack, uppercase, tracked 0.2em to 0.32em"
  heading_stack: '"Playfair Display", "Iowan Old Style", "Palatino Linotype", Palatino, Georgia, serif'
  body_stack: '"Iowan Old Style", "Palatino Linotype", Palatino, "Book Antiqua", Georgia, serif'
  label_stack: 'ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, "Helvetica Neue", Arial, sans-serif'
colors:
  dark:
    background: "#000000"
    surface: "#111111"
    line: "#2a2a2a"
    muted-link: "#666666"
    muted: "#a3a3a3"
    body: "#e5e5e5"
    foreground: "#ffffff"
corner_radius: 0
logo: https://ziroli.org/assets/icon-512.png
favicon: https://ziroli.org/favicon.ico
og_image: https://ziroli.org/assets/og.jpg
type_scale:
  h1: "clamp(2.25rem, 6.5vw, 4.25rem)"
  lede: "1.25rem"
  body: "1.0625rem"
  small: "0.75rem to 0.9rem, uppercase, tracked"
breakpoints:
  two_column: "860px"
  compact: "520px"

Logo

A chrome CZ monogram on solid black. Show it on black only, square, with no rounded corners, outlines, or recoloring. Download: PNG 512, PNG 144, WebP 144.

Favicon

Declared as /favicon.ico (16, 32, 48), /favicon-32.png, /favicon-16.png, and /apple-touch-icon.png (180x180), plus 192 and 512 icons in manifest.webmanifest.

Color palette

Black, white, and greys only. One dark mode, no accent color.

Typography

Clem Ziroli III

Entrepreneur. Real Estate Investor. Builder.

Labels · Small caps · Tracked

Display: Playfair Display, a high-contrast serif, self-hosted as one variable woff2 per style (roman, italic, license), loaded with font-display: swap. Body: the system serif ("Iowan Old Style", "Palatino Linotype", Palatino, "Book Antiqua", Georgia, serif). Labels: the system sans-serif, uppercase and tracked (ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, "Helvetica Neue", Arial, sans-serif). Hairline 1px rules. Corner radius is 0 everywhere.

Media assets

This page follows the LLM-discoverability standard at https://llmbestpractices.com.